We are met with a barrage of nutritionists who constantly tell us to eat more fresh fruit and vegetables with much emphasis on the word fresh. It seems that the world of frozen foods is too often snubbed by chefs and foodies. There’s no need to be snobbish about it and while I absolutely totally agree that fresh probably is best, there are 7 good reasons to buy frozen.
Products are frozen at their peak of quality and many fruits and vegetables are frozen very quickly after they have been picked. Birds Eye for instance claim their peas go from the field to the freezer bag within hours. This means the freshness is locked in. Consider this against buying so called fresh peas from the store shelf without knowing how far they’ve travelled and how long they’ve been there waiting for someone to buy them.
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2. SHELF LIFE
Fresh fruit and vegetables naturally decay. If you do a weekly shop, come the end of the week, your green stuff that was brightly coloured and crisp when you bought it is slightly wrinkled, a bit bruised and fairly limp. One of the main reasons to buy frozen is the seriously extended shelf life.
3. REDUCED WASTE
Unless you are supermom, there is always a time when you throw fresh stuff away because you don’t eat it in time or it wasn’t as fresh as you thought it was and it goes bad before you prepare it. This doesn’t just apply to fruit and vegetables but this a good reason to buy frozen meat and fish products too.
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Frozen is perfect to help with long term meal planning – knowing there’s always something in the freezer means you can either plan in advance or not worry if you are late doing your grocery shop or even if unexpected visitors turn up.
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